ÈYÍ DÁRA
founder: Ganiyat Salami
course: Diploma in Organic Haircare Formulation + Certificate in Natural Cosmetic Preservation + Certificate in Cosmetic Stability Testing
Graduation year: 2023
location: United States
Hero product: ÈYÍ DÁRA moisturising shampoo bar
Brand overview
Founded by Ganiyat Salami, ÈYÍ DÁRA is a natural beauty hub dedicated to prioritising wellness and beauty. The name, a Yoruba phrase meaning “THIS IS GOOD,” reflects the brand’s mission to provide a breath of fresh air for high-achieving, health-conscious women with natural hair. ÈYÍ DÁRA exists to ease the stress that often comes with haircare, offering women a sigh of relief through effective, science-backed solutions. The brand focuses on elevating natural hair care with products that deliver visible results, restoring vitality and health to every strand. Using sustainably sourced, natural ingredients, ÈYÍ DÁRA’s premium haircare products nourish and enhance natural hair, ensuring it looks and feels its best.
The founder credits Formula Botanica for deepening her understanding of product formulation, stating, “Participating in Formula Botanica courses helped enhance my understanding of formulation.”