Witchcraft Botanicals
founder: Maia Mitreva
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science + Certificate in Organic Anti-Ageing Skincare
Graduation year: 2016
location: Bulgaria
Hero product: Carrot eye creme
Brand overview
Witchcraft Botanicals (previously Handmaids) was founded by Maia Mitreva, Formula Botanica’s first Bulgarian graduate. Maia likes to say that her business ‘started with a rash’. She couldn’t find a solution to heal a skin problem she had and then turned to traditional Bulgarian herbal medicine. It worked beautifully and after that, she was hooked on natural, simple, pure cosmetics. After a couple of years of formulating, testing and developing, she now runs Witchcraft Botanicals and sells balms, creams and salves.
