RazLay
founder: Ala Eltayb
course: Diploma in Organic Skincare Formulation + Diploma in Organic Haircare Formulation
Graduation year: 2022
location: Canada
Hero product: Sidr Hair Mask
Brand overview
Founded by Formula Botanica graduate Ala Eltayb, RazLay was born from a deep passion for natural beauty and wellness. Inspired by the power of nature, the brand creates skincare and haircare products that emphasise purity, quality, and real results. RazLay’s mission is to empower individuals to embrace their natural beauty through formulations crafted with ethically sourced, high-quality ingredients that nourish and rejuvenate.
Every product reflects the brand’s commitment to sustainability and holistic wellbeing – offering effective, conscious solutions that support self-care rituals and confidence from within. At RazLay, beauty is more than skin deep; it’s a celebration of authenticity and balance.
Ala credits Formula Botanica for playing an instrumental role in her journey from idea to launch. “Formula Botanica gave me the foundational knowledge and confidence I needed to succeed,” she says. “I learned the science of formulation and how to create effective natural skincare products, while the supportive community provided invaluable connections and encouragement. Thanks to this experience, I was able to launch RazLay in Canada in 2020 and later expand to a physical store in Egypt in 2025.”
