Keldren Beauty
founder: Kelly Wee
course: International Organic Skincare Entrepreneur Program + The lab at Formula Botanica
Graduation year: 2020
location: Singapore
Hero product: Velvety Shine Hair Serum
Brand overview
Keldren Beauty is a skincare and wellness brand founded by Kelly Wee in Singapore. Drawing inspiration from traditional Chinese and Oriental herbals, the brand incorporates modern science and ingredients to create exquisite products with concentrated phytonutrients. These formulations aim to reveal radiant and resilient skin and hair, offering a range tailored for problematic, sensitive, and mature skin.
Kelly’s journey began when she enrolled in the International Organic Skincare Entrepreneur Programme with Formula Botanica. This experience brought substantial value and a transformative change of mindset, enabling her to create her brand. She says, “After graduating and utilising the skillsets from Formula Botanica, I launched my own skincare brand in 2024. I truly believe Formula Botanica has helped me become a more confident person with a strong mindset, turning my dreams into reality and helping me reach my goals.
