Fae, Flower & Stone
founder: Kathy Keh
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science + The Lab at Formula Botanica
Graduation year: 2024
location: United States
Hero product: Seasonal Products Range
Brand overview
Founded by Formula Botanica graduate Kathy Keh, Fae, Flower & Stone was created with one clear mission: to help people feel good. Rooted in the belief that time spent in nature supports wellbeing on every level, the brand seeks to bring the healing essence of the natural world into everyday life through self-care products, experiences, and services.
Fae, Flower & Stone draws inspiration from ancient, nature-based healing traditions such as chakra balancing, Feng Shui, and holistic therapies that work with crystals, fragrance, flowers, colour, and sound. These influences come together with a sense of playfulness and intuition, creating a multi-sensory approach to self-care that nurtures both inner and outer wellbeing.
Everything the brand offers is designed to engage the senses – sight, sound, scent, touch, and intuition – creating mindful experiences and living environments that support emotional balance, presence, and inspiration. Whether through organic skincare, sound-based practices, or harmonising spaces using Feng Shui principles, each element is designed to work together in a cohesive, supportive way.
The skincare range is handcrafted in small batches and changes with the seasons, reflecting the natural cycles of growth and renewal. Each product contains a minimum of 90% certified organic and natural ingredients, with flower essences made from blooms hand-harvested at their peak. The formulations incorporate the energetic qualities of crystals and flowers, encouraging users to choose products intuitively – guided by the colours, botanicals, and materials they feel most drawn to.
All products are formulated in line with international ECOCERT COSMOS organic skincare standards and are designed as multi-use formulations that work through the skin and the senses to support wellbeing from the outside in.
Kathy credits Formula Botanica as the turning point that made launching the brand possible. Before enrolling, skincare creation was limited to oil-based products shared informally with friends and family. Through formal training, she gained the confidence and technical understanding needed to formulate professionally and expand her product range significantly.
“Before Formula Botanica, I didn’t really understand formulation,” she explains. “That knowledge is what allowed me to start offering my skincare formally, rather than just sharing it with loved ones.” She also highlights the importance of learning how to troubleshoot, refine batches, and work with formulation challenges as they arose.
Equally transformative was the Formula Botanica community. Having access to a global network of experienced formulators provided reassurance, guidance, and confidence during moments of uncertainty. “Being able to reach out, ask questions, and learn from others who were already doing this work was essential,” she says. “Without Formula Botanica, I would never have launched my business.”
