Dame Jo!
founder: Josephine Eneje
course: International Organic Skincare Entrepreneur Program + The Lab at Formula Botanica
Graduation year: 2023
location: The Netherlands
Hero product: Executive Radiance Antipollution Lipid Serum – with Coffee Extract & Orange Oil
Brand overview
Founded by Formula Botanica graduate Josephine Eneje, Dame Jo! was born from over two decades of experience leading across continents and cultures. During her career, Josephine saw first-hand the impact of modern living on the skin – from jet lag and digital fatigue to pollution and shifting climates. Created for professional women who value time, clarity, and results, Dame Jo! honours the rhythm of a life in motion. From the hush of early flights to the hum of the boardroom, the brand offers a moment to pause, breathe, and reconnect.
Rooted in science, nature, and soul, Dame Jo! uses the finest natural ingredients to create formulations that restore – replenishing and nourishing the skin while supporting microbiome balance through environmental extremes. Each product embodies sophistication, performance, and purpose, reflecting Josephine’s vision for skincare that empowers women to feel their best, wherever life takes them.
Josephine credits Formula Botanica for giving her the scientific depth, structure, and confidence to build her brand. “The in-depth education and hands-on skills I gained laid a solid foundation to delve deeply into the science of cosmetics – from understanding the composition of the skin to mastering the properties of cosmetic ingredients and how they interact,” she says. “I learned to identify natural and synthetic ingredients, gained business acumen, and developed a sound understanding of regulations. Equipped with this knowledge and a clear vision, I was able to confidently engage with suppliers, ask the right questions, and create high-quality products tailored to women like myself. The Formula Botanica community has been invaluable – a place of real support, inspiration, and meaningful connection.
