BohoCare Naturals
founder: Eilin Cuenca
course: International Organic Skincare Entrepreneur Program
Graduation year: 2023
location: United States
Hero product: Argan Bliss Whipped Body Butter
Brand overview
BohoCare Naturals, founded by Eilin Cuenca in Miami, embodies a free-spirited, sensitive nature focused on the well-being of others – both spiritually and physically – using what nature provides. Offering holistic, nature-inspired skincare solutions that nurture the skin, mind, and soul, the brand combines the wisdom of traditional remedies with modern formulation techniques to create eco-friendly, luxurious skincare. For Eilin, self-care and sensory relaxation through natural ingredients helped her reconnect with herself, bringing peace and well-being. This personal journey inspired her to create products that could offer that same sense of care and tranquillity to others.
Specialising in botanically-based products, BohoCare Naturals ensures that the experience – from receiving the package – is also sensory. The brand connects with its community through skincare workshops and crafts each product with natural, high-quality ingredients designed to enhance natural beauty while promoting self-care.
Eilin’s journey began from scratch with Formula Botanica, where she learned the art of skincare formulation, eco-friendly packaging, and the skincare business lifecycle. This education ultimately led to the creation of BohoCare Naturals – a brand dedicated to responsible indulgence, radiant skin, and overall well-being.
“Formula Botanica provided me with the essential knowledge, tools, and methods to confidently formulate high-quality, natural skincare products and start my business in all aspects,” she says. “It has been an emotional and inspiring support, offering me a true sense of belonging. The programme also supported me in a career transition, showing me that it doesn’t matter your age or background – you can start from scratch. It taught me that things don’t need to be perfect to begin; what’s important is taking that first step. The comprehensive courses and expert guidance not only deepened my understanding of organic formulation but also empowered me to launch my brand with a strong foundation in natural beauty science. The support from the Formula Botanica community further inspired me to innovate and expand my product line, ensuring that my brand reflects the values of sustainability.
