About Formula Botanica

We change lives by teaching people online how to formulate botanical skincare, haircare and makeup.

Our school was founded in 2012 as an online organic formulation and business school – nothing of its kind existed at the time and Formula Botanica is still the market leader in formulation education today.

Through our award-winning online courses and members-only training platform, Formula Botanica has taught thousands of students how to formulate with botanicals and launch indie beauty brands, many of which are now stocked by retailers globally, have won awards and receive rave reviews from their customers.

Formula Botanica is democratising formulation as part of its mission to teach the world to formulate. Not only is formulation fun, easy and empowering, but we can become more sustainable by formulating what we need, when we need it – stepping away from an industry that tells us we can only be good enough if we buy their products.

Our school’s award-winning free and formal online courses have been instrumental in shaping a generation of hundreds of thousands of natural and botanical formulators, as well as thousands of indie beauty brands globally. We look forward to welcoming you into our student community soon.

Humans have been formulating

for thousands of years.

For millennia, formulation was available to everyone, but that changed with the arrival of the modern cosmetics industry’s advertising campaigns, telling us that only chemists could formulate.

We’ve been told for 100 years that formulation is a skill that can only be mastered by beauty industry chemists in white lab coats. However, when we look in the history books, we see that beauty recipes used to be passed down the generations.

People want to embrace sustainability, wellbeing and naturals and wish to reclaim skills that they view as being lost.

Formulation is one of those skills.

Demand for DIY beauty recipes has risen exponentially in the last decade as we have realised that we can reject the beauty industry’s damaging messaging, empower ourselves and learn how to create our own natural beauty products using herbs, flowers, roots and seeds. Many formulators then start their own indie beauty brands, creating local businesses to support them, their family and their community.

We have taught most of those formulators through our free or formal courses. Formula Botanica is the world’s leading formulation school for everyone who wants to learn to formulate natural, organic skincare, haircare and makeup.

Meet our CEO

Lorraine Dallmeier is the award-winning CEO of Formula Botanica. One of the school’s first ever students, she became the CEO and Owner of Formula Botanica while she was on maternity leave in 2014 when the school was a tiny start-up, and grew it to its current size.

Lorraine is on a mission to teach the world to formulate, as she believes that formulation will allow us to step away from the beauty industry’s damaging rhetoric and embrace sustainable beauty.

A Biologist and Chartered Environmentalist by training, Lorraine loves plants, digital marketing and systemising business growth, which led to her being crowned the most influential person in natural beauty for 2020 as well as winning the Digital Achiever of the Year award from Google and Cosmetic Executive Women (CEW) UK in 2018.

Lorraine is the host of Formula Botanica’s Green Beauty Conversations podcast, where she interviews thought leaders on the future of sustainability and botanicals in beauty, as well as sharing her own thought-provoking opinions.

Meet the whole fantastic Formula Botanica team.