Formula Botanica ran a huge global scholarship competition throughout September and October 2016. The first stage of the competition was incredibly popular. We received 365 applicants from 59 countries, who amassed a combined 100,000+ votes for their public pitches.
The ten contestants who received the most votes in this competition were then invited to prepare a public YouTube video pitch. These video pitches were presented to our panel of judges, with representatives from Formula Botanica, The Beauty Voice, Melinda Coss, the Organic Herb Trading Company, the Peridot Mag and the Soil Association.
Our judging panel consists of members of the 6 organisations taking part in the competition. We represent the organic beauty sector through our involvement in education, certification, mentoring, consultancy, supply of ingredients and media.
We judges the entries from the 10 finalists based on the following criteria:
1. Business potential – does their skincare business idea have the potential to succeed and is there a market for their particular niche?
2. Their drive as an entrepreneur – do they have what it takes to turn their business idea into a real business? We are looking for driven, passionate entrepreneurs who can take their dream and turn it into a reality.
3. Their ability to confidently deliver their pitch – we want to see a professional, confident pitch in which they set out their dream for their skincare business.
We are now proud to announce our 2016 Formula Botanica competition winners:
First Prize: Hadija Inoussa, Sweden
Hadija wins one place on Formula Botanica’s International Organic Skincare Entrepreneur Program, one place on The Beauty Voice course bundle and free media exposure from the Peridot Mag.
Second prize winner: Anne Remigio, Philippines
Third prize winner: Carolina Tarif, Brazil
Congratulations to our three prize winners! We hope you enjoyed the competition – it may return for Organic September in 2017…