BIOYOND Natural Skincare
founder: Lana Suranova
course: Diploma in Organic Skincare Formulation
Graduation year: 2023
location: Canada
Hero product: Hyaluronic Duo + Plum Glow Cleansing Oil
Brand overview
BIOYOND Natural Skincare, founded by Lana Suranova in Canada, was created from a deeply personal journey of learning to listen to the skin rather than fight it. At the age of 53, after years of trying countless skincare products – including luxury and professional brands – Lana reached a turning point. “I realised that more products and more actives didn’t mean better results,” she explains. “My skin didn’t need to be corrected – it needed to be understood.” Choosing not to rely on injectables, she turned instead to education, determined to learn how skin truly functions and how to support it with intention.
Guided by the philosophy that less is more, BIOYOND focuses on purposeful formulations that work with the skin’s natural intelligence. The brand’s name reflects this vision – BIO, rooted in nature and skin biology, and beyond, moving past excess, trends, and shortcuts. Each product is created with restraint, clarity, and respect for healthy ageing, offering skincare designed to evolve with the skin through every stage of life.
Lana credits Formula Botanica as a foundational turning point in bringing BIOYOND to life. “Before joining Formula Botanica, I had the passion, but not the scientific structure or professional framework I needed,” she says. “I didn’t want to just make products – I wanted to create skincare that was safe, effective, and truly credible.” Through the courses, she developed a strong understanding of cosmetic science, ingredient functionality, formulation structure, preservation, stability, safety, and skin biology – essential skills for building a real skincare brand.
She explains that the biggest shift was moving from intuition to intention. “Formula Botanica taught me how to formulate with purpose,” Lana shares. “I learned how to design products based on skin needs rather than trends, how to adjust textures, optimise performance, and troubleshoot formulations with confidence.” The structured approach, practical tools, and business-focused education helped her move from experimentation to creating market-ready products she personally uses and confidently offers – from cleansers and serums to creams and balms.
Equally important was the Formula Botanica community. “Being surrounded by like-minded formulators made me feel supported and understood,” Lana reflects. “Seeing others succeed helped me believe that building a values-led skincare brand was truly possible.” Today, BIOYOND Natural Skincare reflects that journey – a brand built on clarity, respect for the skin, and formulation choices made with integrity and intention.
