White Turtle Beauty
founder: Maria Piotrowski
course: International Organic Skincare Entrepreneur Program + Diploma in Organic Haircare Formulation
Graduation year: 2022
location: Canada
Hero product: RADIANT Enriching Concentrated Balm + BELOVED Replenishing Luxury Oleoserum
Brand overview
Founded by Formula Botanica graduate Maria Piotrowski, White Turtle Beauty is an independent, science-led luxury skincare brand based in Ontario, Canada. The brand doesn’t just make skincare – it creates Intentional Beauty. Each product is designed as a full sensory experience, crafted with nutrient-dense, minimally processed ingredients and carefully selected bioavailable actives.
White Turtle Beauty’s range includes multifunctional oleo serums, body serums, oils, and concentrated balms. Its water-free, plant-based formulas blend concentrated botanical oils and extracts with clinically proven actives such as bio-ferments, hyaluronic acid, peptides, collagen, and ceramides. Every creation is designed to transform daily skincare into a personal ritual that nurtures the skin, mind, and soul with every touch.
Sustainability is at the heart of the brand. From upcycled ingredients and recyclable packaging to mindful formulation and small-batch production, every step reflects a commitment to freshness, integrity, and respect for the planet. Each product is housed in Miron glass to preserve its bioenergetic value and ensure exceptional quality.
Maria credits Formula Botanica’s International Organic Skincare Entrepreneur Program as an invaluable resource that helped her gain a complete understanding of what it truly takes to launch an international beauty brand. “I’ve learned that there is so much more to creating a successful brand than formulating or building a website,” she says. “The program provided many of the answers I needed while bringing White Turtle Beauty to life – from manufacturing and distribution strategy to understanding regulations and shaping the best marketing approach.”
