Prairie People
founder: Brooke Yamen
course: Diploma in Organic Haircare Formulation
Graduation year: 2024
location: United States
Hero product: Beard Wax + Post-wash Conditioning Oil
Brand overview
Prairie People, founded by Brooke Yamen, is a small-batch beard care brand inspired by the Iowan prairie — a landscape that appears simple at first glance, but is deeply rooted and beautifully complex beneath the surface. Prairies are resilient, thriving through harsh climates and shifting seasons, and that quiet strength reflects how Brooke approaches her products.
Prairie People creates beard care using organic ingredients wherever possible, packaged in fully recyclable aluminium. The brand goes beyond skincare — it’s about creating a sense of home, where slow, intentional living feels natural. Every product is designed to be simple, effective, and easy to incorporate into a low-waste lifestyle. Like the prairie itself, there is strength in simplicity — and beauty in the details.
Before studying with Formula Botanica, Brooke felt overwhelmed by the fragmented information available through DIY blogs and social media. The course provided her with a strong foundation in formulation science and the confidence to turn her ideas into professional products. With the support of expert tutors and a warm, engaging student community, she gained the knowledge and clarity she needed to develop a range she could truly be proud of.
