SHAI Active Ayurvedic Skincare
founder: Shabnam Pechek
course: International Organic Skincare Entrepreneur Program
Graduation year: 2023
location: Austria
Hero product: Repair Ultimate Night Oil + Renew Gel Serum
Brand overview
Shabnam Pechek is the founder of SHAI Active Ayurvedic Skincare, a premium Austrian skincare brand dedicated to creating luxury natural skincare products that effectively repair, restore, and rebuild skin health. SHAI seamlessly combines the ancient wisdom of Ayurveda with innovative, high-performing botanical actives, resulting in effective products that address the root causes of various skin concerns.
All SHAI products are formulated in Vienna, Austria, and manufactured in Germany, utilising 100% plant-based, clinically proven ingredients that benefit the skin. Each formula is dermatologist-approved, ensuring safety and efficacy. Shabnam proudly presents SHAI as the best of Eastern and Western traditions, offering innovative solutions for skin wellness in a bottle.
Shabnam’s family has a rich history of Ayurvedic skincare, which involved creating freshly made products that were applied and then discarded. While she had extensive knowledge of Ayurvedic herbs, she acknowledges that she never knew how to formulate and create a diverse range of products, including gels, creams, washes, and lotions. “I was missing the critical piece to give our family recipes shelf life. Formula Botanica helped me understand the chemistry behind skincare formulation, enabling me to create stable products and comprehend the regulations required to create and sell skincare in Europe. It’s been the most valuable course I’ve ever taken, guiding me on a journey of creativity, self-worth, confidence, and self-actualisation. I couldn’t have achieved any of what I am doing without it.”
