PUAH
founder: Rachel McClain
course: Diploma in Organic Skincare Formulation
Graduation year: 2023
location: United Kingdom
Hero product: The Everything Butter
Brand overview
Founded by licensed pharmacist Dr Rachel McClain, PUAH is a natural skincare brand inspired by the traditional knowledge of plants, herbs and spices from Africa, the Caribbean and Brazil. Drawing on her scientific background, Rachel formulates high-performance skincare designed to target and improve a wide range of skin concerns.
PUAH stands apart from brands that simply offer pleasant sensory experiences — its mission is to deliver natural products that help restore skin health and promote long-term visible results. The brand embodies the values of resilience, modesty and scientific integrity, combining natural ingredients with modern cosmetic science.
PUAH takes a meticulous, ingredient-led approach. Each formulation is designed with a deep understanding of how natural actives support the skin’s function and resilience. The brand proudly embraces a “modern apothecary” philosophy — creating products that are authentically natural, free from unnecessary chemicals and preservatives, and crafted with a commitment to efficacy and skin safety.
Rachel credits Formula Botanica for helping her elevate her formulation skills and ensuring that her products are thoughtfully designed with preservation and stability in mind. She says, “I was able to obtain an advanced skill set that I had not previously had before. It gives me the confidence to know that my products are being created with thoughtful preservation in mind.”
