Phaurema Pure Skin
founder: Daleen du Toit
course: Diploma in Organic Skincare Formulation
Graduation year: 2024
location: South Africa
Hero product: Glow Advanced Super Serum
Brand overview
Phaurema Pure Skin, founded by Daleen du Toit, was born from a simple yet profound question: how can we embrace the beauty of aging while nurturing the skin with the purest, most effective ingredients?
Daleen’s passion for natural beauty led her to enrol with Formula Botanica. Alongside her studies, she immersed herself in research and began formulating with clinically tested, nature-derived actives. Through countless experiments and a deepened understanding of cosmetic science, Phaurema Pure Skin came to life, a brand that celebrates purity, science, and the art of aging gracefully.
Each product is crafted to combine the best of nature and scientific research, supporting the skin with nourishing ingredients that rejuvenate, protect, and enhance radiance. With Phaurema Pure Skin, Daleen hopes to empower women to embrace their unique beauty and see aging not as something to resist, but as a journey to cherish.
Daleen credits Formula Botanica for equipping her with the knowledge, skills, and confidence to bring her vision to life. The comprehensive curriculum gave her a solid foundation in ingredient functionality, formulation stability, and sustainable sourcing. The step-by-step guidance, hands-on formulation practice, and access to a supportive student community allowed her to develop high-quality, luxurious products with precision and care. “I gained hands-on knowledge in both theoretical and practical aspects of formulation, allowing me to craft my products with confidence and precision”.
Daleen continues to draw inspiration and insight from the Formula Botanica network, which has become a vital part of her growth as a formulator. “The Formula Botanica community has been a cornerstone of my brand’s growth and a treasure trove of information. I have learned immensely from other students’ trial and error, and the information they had at hand”.
