Oyu
founder: Tugs-Oyun Davaadorj
course: Diploma in Organic Skincare Formulation
Graduation year: 2020
location: USA
Hero product: Youth Elixir Facial Serum and Beard Oil
Brand overview
Founded by Tugs-Oyun Davaadorj and Enkhnaran Purevjav in Silicon Valley, USA, Oyu Botanica is a culturally rooted skincare brand inspired by the ancestral beauty rituals of Mongolia. Drawing on remedies used for generations by nomadic communities to protect and heal skin in one of the world’s harshest climates, the brand creates natural, high-performance formulations that honour tradition while embracing modern cosmetic science.
Their products feature time-honoured ingredients such as goat milk, beef tallow, seabuckthorn oil, and wild-foraged herbs – botanicals long valued for their ability to care for dry, weather-worn skin. Each formulation reimagines these heritage ingredients with dermatologically aware, eco-conscious approaches to deliver effective, skin-nurturing results.
Oyu Botanica is committed to preserving cultural knowledge, uplifting rural Mongolian communities, and offering skincare that is both effective and ethically made. Sourcing is guided by sustainability and transparency, working directly with nomadic cooperatives to support ingredient sovereignty and regenerative practices.
The brand serves conscious consumers seeking natural skincare that works – especially for sensitive, dry, or environmentally stressed skin – and invites them to connect with beauty traditions rarely represented in the global market.
Tugs-Oyun and Enkhnaran credit Formula Botanica with helping them transform their formulations from DIY experiments into professional-level products. Through their studies, they gained the formulation expertise, confidence, and knowledge to bring Oyu Botanica’s unique vision to life.
