Õrn Kuu
founder: Alice Hopkins
course: International Organic Skincare Entrepreneur Program
Graduation year: 2020
location: United Kingdom
Hero product: Öö omega concentrate pressed facial serum & Või microbiome body lotion bar.
Brand overview
Õrn Kuu is a UK-based brand with Estonian roots by founder and formulator Alice Hopkins. Alice creates restorative multitasking products for sensitive, allergy-prone skin, formulated without sensitisers or commonly known allergens.
Õrn Kuu is organic skincare created from the heart with honesty, meticulous care and deep science-backed research to find plant-based solutions to nourish and soothe the skin, and reduce stress for visible results while encouraging us to live life through our senses for the holistic well-being of our health, skin, body and mind. Ethically, carefully sourced ingredients and micro-plastic free packaging, and circular by design, Õrn Kuu is continually finding ways to give back to our blue-green planet.
Formula Botanica helped Alice to understand how to formulate her own products safely and effectively as well as giving her the passion, courage and insight to be able to launch her own brand. Alice is now able to help others just as she has been able to help herself through formulating her own skincare.