Kyūshi
founder: Alice Moore
course: Diploma in Organic Skincare Formulation
Graduation year: 2018
location: United Kingdom
Hero product: Chamomile & Helichrysum Face Oil
Brand overview
Kyushi is an award-winning and high-performance skincare brand founded by Alice Moore with the aim of nourishing both mind and body. Their carefully curated range empowers the user to balance the skin throughout seasons and lifestyle changes. Meaning to “pause”, you are encouraged to take a moment, be mindful of your breathing and utilise the power of the organic essential oils to engage the parasympathetic nervous system. It creates a moment of calm in which the body can begin to regenerate. Kyushi was designed by Alice, a Makeup artist, holistic facialist and health coach, and is hand blended in the UK. Formula Botanica gave Alice the skills and the knowledge she needed to formulate high-performing products as well as the confidence to start a beauty brand knowing she was following the correct guidelines.