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Rupa Wincell from Kri Skincare

Krī Skincare

founder: Rupa Wincell
course: Advanced Diploma in Organic Cosmetic Science
Graduation year: 2020
location: United Kingdom
Hero product: SPF30 Mineral Sunscreen

Brand overview

UK-based Krī Skincare’s ethos is to make more with less, and so it comprises a tightly-curated hero selection of high-performing natural ingredients that take centre stage in the product range. The minimalist branding with strong ingredient ethics reflects the purity and simplicity of the Krī product range and its respect for the environment. Krī products have won numerous Beauty Shortlist Awards, and in 2021 Krī became a certified B Corporation, joining a global community of purpose-driven leaders that use business as a force for good. The brand’s founder, Rupa Wincell, studied with Formula Botanica to advance her knowledge of complex formulation techniques using naturally accepted ingredients. Gaining that knowledge helped her to develop Krī’s first sunscreen (tested to Cosmetics Europe’s strict UVA/UVB standards), which is now the brand’s hero product. Formula Botanica helped Rupa to gain more knowledge and confidence in the advanced formulating techniques required to develop more complex products, while still using a minimal amount of ingredients.


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