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Sasha Alexander from Inaygia


founder: Sasha Alexander
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science
Graduation year: 2018
location: Canada
Hero product: BB Cream

Brand overview

The idea of creating Inaygia came to Sasha Alexander, founder of the brand, from the necessity of finding a BB Cream that would match her skin tone. She started to formulate to find the perfect product for her. She knew she wasn’t alone and decided to start selling her products. Formula Botanica gave Sasha the knowledge she needed to improve her formulations and also the confidence to launch her brand. Inaygia is a small company with clean and custom cosmetic products. They primarily sell BB Creams in all colours imaginable, embracing diversity with the aim of offering the perfect shade for every skin tone.



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